Christian Poetry originally started with one author with a passion for Christian poetry. These poems were well received and were initially produced as booklets. As the collection grew, it was clear that an online platform was needed in order to reach more people. I was tasked with creating an identity for Christian Poetry and the design and build of a website to not only share the poetry, but over time, encourage member signups and poetry submissions from new authors.
The new mark combines a book and Christian symbolism to create a meaningful and memorable logo which can be applied across a wide range of material. The colour red was chosen to reflect passion and poetry written from the heart.
The new website is a user-friendly platform with the poetry being the focus. A clear and simple user experience allows for easy navigation and distraction-free reading. With users more likely to access the site across mobile, the new site is well optimised for mobile and small device browsing. It was vital to maintain a high standard of both design and functionality.